Broadway Connection

We are at the very early stages of considering how to improve The Broadway Connection (formerly known as ’10-40 The Broadway’), an important  part of Ealing Broadway. Given its key positioning in the town centre – between Ealing Broadway Station and the Broadway Shopping Centre – we are referring to this site as ‘The Broadway Connection’.

9-42 The Broadway was subject to a planning application made in 2015 for a mixed-use residential led scheme brought forward by Benson Elliot and Londonewcastle. This was set to deliver a series of new buildings ranging from 2 storeys to 18 storeys and comprising c.190 new homes, ground floor retail, a new bar or nightclub to replace the Ealing Club, as well as a new access route from Ealing Broadway Station to the Ealing Broadway Shopping Centre.

British Land acquired the site in 2017, but believe that the previous proposals do not reflect what is needed in the area. Instead, our vision for this site is focused on creating new office space, improving the retail offer and potentially providing new cultural facilities, as well as providing a new link through the town centre. We would like this to continue being an integral part of the town centre, full of activity and reflecting the true spirit of Ealing, with an improved offer of sustainable retail, local independent businesses and curated spaces. Not least, we see the potential for this site to deliver high-quality office space that is currently needed and missing locally.

We have therefore appointed world class architectural practice, Stanton Williams, to lead on bringing forward fresh proposals and we will be sharing our initial designs with you very soon. In the meantime, sharing your thoughts and comments in our short survey would help us bring forward plans that directly respond to the needs and ambitions of those living and working in the area.

We are keen to understand your views about the future of Ealing Town Centre and how you think British Land could help make the area the best place to work, live and visit. We therefore ask that you please take a couple of minutes and complete our short survey.